Thursday, January 19, 2012

Why are you marketing online? Be honest with yourself with this. Are you doing it because you want easy work with lots of money? Hate to tell you this, but you are in the wrong field. There is no easy button!


Lots of time, energy, and effort has to be used. You have to promote yourself, your name, your image! Click, advertise, talk, chat, tweet, online communities, blog, emails, on and on the list goes.


Before you dream of the big house and fancy car, you must dedicate yourself! If this is your career, then make it your full time job! If you work 9-5 M-F, work online 6-2 M-Sunday. You can sleep later in life. You will only get out of your online business what you put in it. That is all up to you.


Jennifer






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Saturday, January 14, 2012

Getting more focused

Yesterday we talked about who are you marketing to. Now it is time to get a little more focused. If you have your daily routine down, and who you are marketing to, now how do you plan to send out your new splash pages?


When I am deciding where to post my splash page, I think about who uses the site I am advertising on. I would not use my splash page, to promote my paid to click site, on a children's cartoon page. Nor would I post my blog onto a site that is about music. 


You need to figure out the audience that uses the site that you want to advertise on, then gear your ad toward that audience.


Then, once you figure out the audience, and the ad you wish to place, then you need to figure out how big of an advertising campaign you need to see if that site will yield you any results.


There is no magic number, you need to figure this out on your own. Each person, or product is different, so you need to see what works for you.


Go out there, get your ads up! Stay focused.


Jennifer



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Friday, January 13, 2012

Who Are You Marketing To?

Do you ever sit and think of who you are marketing to? Do you think of the person sitting on the other end of the internet? Of whom you are making your ad to view? Or are you just hoping that someone may like what you are advertising?

Before you make your banner ad, your splash page, your blog, your ad, think for just a moment. Is the person, who is surfing, a guy? a girl? and older person? a parent? Who is looking to sign up for your program?

You may need to make more than one splash page, or banner, or what ever ad you are using. You need to focus your ad to yield the best results. 

Focus your ad! Focus yourself! Stay on point and get your just rewards!

Jennifer





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Wednesday, January 11, 2012

More on splash pages

Yesterday I talked about splash pages. I'm sure you've looked around, googled splash pages, and felt overwhelmed. Here are my two favorite places: Adkreator and TeToolbox.

Use these splash pages to not only promote your program, but to also promote yourself.

Why promote yourself? I'll tell you why. Let people get to know you. Your face, your name. Once people get to recognize you, when they see your face promoting something, they will take a second look.

Go on, make your splash! Put your picture and name on it! Start promoting.

Jennifer




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Tuesday, January 10, 2012

Moving into Digital Marketing


What does it mean, new attitude? Really, what does it mean? No, it does not mean we are reinventing the wheel, it means we are making the spokes stronger in the wheel so it will last longer, and be able to travel an even farther distance.

Once it was just good to have an ad in the yellow pages, and maybe some fliers on people's car window shields. Now, in today's society, you need so much more in the way of advertising.

Years ago when websites were first being developed and the thought of having a digital representation of your business was new to most if not all business owners, print materials were the king of all marketing efforts.  You had a yellow page ad, a brochure, and a few marketing slicks as leave behinds and that’s what marketing was.  As the digital age continued to grow and gain momentum, business owners began transitioning their marketing efforts from 100% print based into things like websites, Google Ads, and any number of other marketing pieces we all see on a daily basis all over the web.

 A group of business owners and customers alike began feeling like there was nothing “personal” left when it came to client vendor interaction.  Customer service began dropping off as efforts and resources were reallocated to adding design departments and desk after desk filled with marketing professionals.  The marketing techniques that were previously being implemented were being left by the wayside and business owners were adding high priced professionals to the payroll to develop complex and expensive marketing plans.

One of the first things I learned to do was to create a splash page. It is just a little blurb about the site I want someone to join. Add my picture to it, my name, so they know that I, Jennifer, will be their upline. Not some mysterious person that they don't know. They may not know me, but if I use the same picture in chat, and in my blog, and all my info, they will know that my picture and name is who I am.

So the first step on going into the digital marketing, is to go from Plain Jane, to Jane of the Jungle. We are going to claim our own corner of the internet marketing. 

Remember, I am just giving guide lines. You need to make it your own.


Jennifer




Follow this blog to see what I am going to type tomorrow. Need to get a hold of me, or need some one on one coaching? Email me at itsourdream@hotmail.com


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Monday, January 9, 2012

My Daily Routine

With so much to do to get your site seen, how does one get it all done?

I, myself, need a daily schedule . I am going to post what works for me. You may need to make one up, that works for you. Use this as a guide.

5:30-6:00    Read emails, reply to those that need it
6:00-7:00    Do my paid to read sites
8:00-8:30    Work on my blog
8:30-10:00  Do Nerd surfing
11:00-1:00  Do Commando Surfing
1:00-2:00    Read email lists, click, write and send email
2:00-2:30    Take break, eat
2:30-4:30    Surf the sites in the day's folder (I made a monday, tues, wed, etc folder so I use all traffic exchanges each week)
4:30-6:00   Make dinner, clean up, do any household stuff I need
6:00-8:00   Surf my folder named surf every day
8:00-9:00   Do more nerd surfing

That's what I do, to get site seen. Maybe it will work for you, maybe not. But routine works for me. You need to find what works for you. 

Hope this helps. If you need a list of traffic exchanges, feel free to email me @ itsourdream@hotmail.com

If you want your banner added to the bottom of my blog, please email me.

Jennifer



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Sunday, January 8, 2012

The Secret to Internet Marketing

Do you want the secret to internet marketing?


Are you ready?


Can you handle what I am about to tell you?


This is how I took a paid to click site with only 2 members, to one with over 1,100 members in a matter of a few months.


Hard work!


Ten to twelve hours a day surfing traffic exchanges, posting on twitter and facebook, submitting my site to forums, email lists, chatting, typing, clicking, seven days a week.


Did not expect that did you?


Fact is, there are no shortcuts in life. No easy answer. To achieve and succeed you have to apply yourself, commit yourself, and work hard.


If you want to know what sites I use please feel free to email me, and I will send you what I use. itsourdream@hotmail.com


Jennifer



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Saturday, January 7, 2012

Just One Thing

I've been going on this week about doing one new thing, to change things up, maybe even shake up your business attitude. It all sounds easy, doesn't it? Just do one new thing, talk to one new person, make one new online contact, write one new blog, maybe make a video. As the new year started, and I started writing, it was a bit hard, but as each day passes, instead of getting easier, some days it is down right hard. 


So, you ask me, why am I blogging again, if it isn't easy? Why am I forcing myself to write, even when I'm way out of my comfort zone? I'll tell you why, I can't grow, if I stand still. I can't grow without a feeling those growing pains. 


I hope, while I am growing and moving forward, you are doing the same. That my journey isn't alone. That along with me, you are saying, if Jennifer can do it, so can I. Maybe blogging is easy for you, but you aren't comfortable talking in chat in the traffic exchanges I belong to. Or if you do chat, you aren't the first one to say HI, you wait for someone else to start. Today, you start. Someone could be waiting on you to initiate the conversation. 


Join me in breaking out of our comfort zone!


Jennifer



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Friday, January 6, 2012

Attitude Equals Altitude

I try to have a positive attitude in all aspects of my life. Some days are better than others. If I were to be truly honest, on the days that I am not positive, it is hard to do online marketing. As an online marketer yourself, I am sure you understand what I am talking about.


The saying Attitude Equals Altitude is the key to Attraction Marketing. Depending on your Attitude depends on how many people you attract to you. Remember yourself, that any type of Business is hard work. By taking on the Business of a people base business you will have to watch your Attitude all the time to make sure it equals your Altitude.

How do you take those days that you aren't so positive, and make it so? This is what I do. (you may wish to bookmark this page, so you can refer to it on those off days)


For today, it is all about motivational quotes. I will start with one of my favorites. It is from the movie Hard 2 Kill with Steven Seagal. There is a line where he says, "Superior Attitude gives you a Superior state of mind"


There are other quotes, that I use, but that one is right on target.Here's your list, read it, print it out, say it out loud, until you get in the mental state of mind you need to be in for your business.



Along with success comes a reputation for wisdom.
Euripides


Either you run the day or the day runs you.
Jim Rohn


They can because they think they can.
Virgil


Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. 
Thomas Jefferson


The surest way not to fail is to determine to succeed.
Richard Brinsley Sheridan 


A creative man is motivated by the desire to achieve, not by the desire to beat others.
Ayn Rand

Be gentle to all and stern with yourself.
Saint Teresa of Avila

Success does not consist in never making blunders, but in never making the same one a second time.
Josh Billings 


Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.
Norman Vincent Peale


If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius.
Jospeph Addison 



“You are never given a wish without also being given the power to make it come true. You may have to work for it, however. 




Just remember this is a journey and you will have ups and downs. As long as you check your ATTITUDE to your ALTITUDE and keep it in check, people and things will start to attract to you.

Live life to the fullest and most of all have FUN!

Jennifer



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Thursday, January 5, 2012

Grilled Cheese Sandwich

Marketing stays on my mind. Even when I am offline, I think a lot about my online business. I even think about it when I am making a grilled cheese sandwiches like I was doing yesterday afternoon. 


I butter two pieces of bread, heat the frying pan, and place one slice, butter side down in the pan. Then I placed the cheese on the bread, and then then other slice of bread, butter side up. When one side is golden brown, I flip the sandwich and wait for the other side to turn golden brown. Mmmmmm, it was good when I was finished.


Now what is the point of explaining how to make a grilled cheese, or what I had for lunch? I'll tell you. A good sandwich has to do with timing, knowing when to flip the sandwich, how much browned I like my bread, and following thru.. Just like marketing. Timing is important, and so is following thru. If I only toasted one side of the sandwich, it would not be so good. Nor is half done marketing any good.


Half baked never works. So look at the market you want to advertise, and jump in. Follow thru! Get it done! See the job to the end!





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Wednesday, January 4, 2012

It's Humpday!

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Here we are, in middle of the first week, of the new year. The parties are over, the family has gone home, and the bills will be coming in the mail soon. Looks like life is getting back to normal.


What is normal I sometimes ask myself. Is it normal to wake up every day at 5:30 am, check emails, surf traffic exchanges, go to empire avenue, face book, twitter, and back to surfing. I'm trying to live what I write. Say no to the status quo, but find myself going back into the same routine. Now I am not saying surfing isn't good, it's great. I surf every day. It's kinda like touching base with friends in the chat area, but I need to do one more thing that is out of my comfort zone. Hence, the blog.


I blog, because I need to do something every day that isn't "normal" for me. I need to make one new friend. I am writting on my wall at facebook more now, and even trying to send out one more tweet a day. Why? because they aren't normal for me. 


I think personal growth is great. They say the only difference between a rut and a grave is five feet. I don't want to be in a rut in 2012, and I don't want you in one either. So today, me personally, am writing in my blog, tweeting one more time, and finding one new friend, either in chat or on facebook, or even on empire avenue. What one extra thing are you going to do today?





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Tuesday, January 3, 2012

Trip to the Shore

My favorite place on the whole earth is the shore. The smells of the salt air, the sounds of the ocean, you can just hear the waves crashing, the seagulls flying overhead, maybe even hear children laughing and playing. For the most part, the shore is a very peaceful place to be. Then overhead you hear an engine. A plane's engine. You have to look up and see why, and there is a plane flying overhead. It's carrying a banner behind it saying "EAT AT JOE'S"


Yes, even at the shore, with the sand, seagulls and ocean, I still see ads. No TV, no newspaper, maybe even no radio, someone is still trying to get their ad in front of my eyes.


Who was that first guy to thihnk of tying a big banner behind a plane? Who first thought, hey I can fly over the beaches to all those people? Who would have thought that it would have worked? But someone did, we all know that we should "EAT AT JOE'S", or what ever ad they had this week.


He, the one who had that idea, said "No to the Status Quo"! He came up with a great idea. He thought outside the box, and now it is done every day, by several planes, and it has become normal and expected at the shore.


What idea of advertising can you come up with? What new way to your your site out there? Your name known? What are you going to do this week to advertise?





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Monday, January 2, 2012

It's An Earthquake

I was watching a movie last night, 10.5 Apocalypse, and it got me thinking. What causes an earthquake? It is the moving of the earth's plates, or plate tectonics. What does that mean? Well, the detailed definition can be found here Plate Tectonics but simply, it is plates that have two parts, the continental and the oceanic. Well guess what folks? They move. Like two dinner plates in your cabinet. You go to move one and the one underneath of it slides a little. That's what it is, two plates moving.

Anyway, when these plates move, they create an earth quake. All this moving and shifting cause all types of chaos. Things are never the same after one of those earthquakes. Now what does all of this have to do with advertising. You are going to love this.


While an earthquake does screw things up, leaving people a little dazed and confused, the shifting of the plates is what shapes and molds the shape of the earth. It is what makes islands, and the face of the planet.


I want you to be one of those plates. Say no to the status quo, it is a shift, a change, a new formation. Be the Earthquake! It may create havoc in the business world, disrupting business as usual thinking, but in the end it will create and redefine your business. 


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Sunday, January 1, 2012

Let's start thinking!

We, as a society, have welcomed in a new year. All the confetti has fallen, the ball has dropped, we've taken Aspirin for our hangovers, and the new year, new day, new month has begun.


I am very active in Traffic exchanges. What is a traffic exchange you ask me. Find that answer here. What is a traffic exchange. What we've been talking about is say no to the status quo.


Now you can ask yourself what does that mean. If you want me to, I will break it all down, after all, that's what this blog is for. To stop just saying ok, that's the way things are. No! No More! Stop! Think! Question!


Today we are going to talk about the status quo. What does that mean? I'm here to tell you. It means to keep things they way they always have been, and that not to change anything. Now do we really want that? With war and money troubles, and the definition of insanity is to keep doing the same thing over and over again and expect a different result. So isn't it saying, to keep things the same, to follow the status quo is really just insanity accepted by the masses?


We, as a society, wish to make changes in not only our lives, but in the lives of those we love. The best way for us to do this, for the year 2012, is to say no to the status quo. No more business as usual. We are going to think outside the box, break the molds, move on to bigger and better things. 


We are to seize the world, but it's gnads, and tell it, no more! No more same old routine, no more to the status quo. 


Your job, for your personal and business life if to find one thing, just one, and do it differently. If you take market street to work, try another road. See what other businesses are there. If you always send your customers the same gift every year, try something else. If you always use black ink on your business cards, try another color. Try Blue, or Aqua, or any other color. Break the rut you are in, that thousands and millions of us are in, and try something new. Always wear a blue tie to business meetings? Try a yellow one with blue stripes. Just do one thing different today, and another one maybe tomorrow. 


Business as usual is over people. 2012 we are here, ready to take names, and be heard and seen!


If you would like to talk to me about this topic, or any other topic on your mind, fee free to email me at JenniferTGrove@gmail.com


Jennifer



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